“Sound strategy starts with having the right goal”, says Michael Eugene Porter, a renowned American academic. Despite clear goals, the admission strategy for schools involves educating, engaging, and influencing parents and students at multiple touch points. Until last year, students preferred taking admission to a school that is closest to their residence. And then COVID happened. Suddenly everything went digital. Distance education started and became the new normal. The prevailing situation has affected the schools and the process of learning for students. While distance is no longer a constraint for students to enrol in a course, the right approach can encourage students from different geographies to consider our school and boost admissions. On 10th April 21 our teachers campaigned at Masuri under the guidance of our Principal Dr Poonam Singh Minhas. Mr Y.P. Singh, Ms Heena, Ms Nidhi & Ms Pratiksha all supported the event. The event started at 11:00 am and went until 1:00 pm. There were numerous entries, and parents were impressed with the school’s vision & mission.
